Each industry has it own association that organizes annual trade shows, to promote that industry. Now there are over 80,000 trade associations in USA.
Stem from mediaeval exhibitions in the market squares and bazaars where tradesmen would travel to meet with the makers of eg cloth, dye, and silverware.
More promoting and meeting than selling. Meetings are quick typically involving the exchange of contact & company info.
More sales oriented. Meetings are more often sales meetings and take generally more time.
Short opening hours: eg. 10:00 am – 4:00 pm.
Longer opening hours as it is more about closing deals. Eg. 10.00 – 18.00 hrs. Facility is with more seating and hospitality such as food and beverages.
66% of shows owned by trade associations. Eg. national restaurant association. They use that profit to fund their association.
Very diversified ownership: can be venue, can be other private owners. [eg. Easyfairs] Are normally not owned by associations.
Depending on where, it is usually done by Union Labor or Exhibit House | Standbuilder. > a combination of different materials and systems are used.
Mostly the standbuilder himself. > uses only wood [traditional] or only 1 system or combination of the former.
Exhibits, Booths Shows [Trade shows, Public shows], Trade fairs Exhibit house
Stands Exhibitions Stand builder, I & D [Install and dismantling] company
Feet and inches
2 make up 75 % of market. [GES and Freeman]
Globalization has only started. [GL events, …]
Distances are so large, that you need partners all around USA.
Standbuilder does most himself, as vast majority of shows in Europe are to be found in a radius of 500 miles. [London, Paris, Frankfurt, Hannover, Milano, Barcelona…] For shows further away local labor can be used in combination with own supervisor.
Average drayage cost $85 per hundred pounds. See DRAYAGE below.